Monday, August 26, 2013

The Portfolio Dojo: Come Armed!

For a change, wouldn't it be great if you could get freelancing survival tips from a master who's a heck lot more animated than, say, a quick sketch of a trigger-happy warrior in a blog?

Oh, let's not stop there. What if you had the chance to hobnob with 4 such masters?

Well, you're in luck then, little grasshopper. We're going to the Dojo!

The Portfolio Dojo, brainchild of Creative Manila and, is a workshop aimed at taking your independent business sense a step further. Here, you'll get to sharpen your self-selling armory with wisdom like this...

Include dead ads in your porfiolio. More often than not, the comprehensive studies your client shot down are the ones that really display your distinct brand of creativity.

But don't take this quick sketch of a trigger-happy warrior's word for it! In a few days, you can strengthen your chances of freelancing survival by engaging in an inspiring discussion with the biggest names in creative entrepreneurship... LIVE! It will be like a face-to-face, fist-to-fist session with your very own sensei! Minus waxing on and waxing off. Isn't that just plain insane??

If you're serious about spreading your wings, add some killer talons to it. Learn how at the Portfolio Dojo. BE THERE. BE BATTLE-READY. OR END UP GETTING BEAT UP.
(This threat comes from a quick sketch of a trigger-happy warrior in a blog, by the way. :P)

Sunday, August 18, 2013

Going Up, Coming Down

You sacrifice a few things on your way to the top. It's only logical because the excess baggage will, of course, weigh you down. The circumstances and consequences vary per person and profession. This journey you will read is mine.

I started dropping precious cargo as soon as I entered college. While everyone wanted to be doctors and lawyers, I wanted to be an artist.  That, in the old days, was a big no-no.

Even bigger personal packages were thrown off when I got into the corporate world. The Dog-Eat-Dog Rat Race was crazy hectic! It promised color and vibrance, but it came with a price. (Read:  lots of overtime!)

Finally, at the pinnacle of my career, the last weight still had to be cast down. This is the time when you should lay on your laurels and...well, just lay there. You have to make way for the younger contenders to your throne, you know.

For some people, this is heaven. It was for me, too. Until I realized that I missed some things. Things I can't really go back to because I still needed to fulfill a daily face time of 9 to 5. Most times, even more. Weekends were still optional. Time sheets were still the law.

Now, if you were in my shoes, you will need to make that crucial decision:  Do you stay on board (bored?), or do you free fall?

Me?  I chose to dive.

After all, I have all my 'missed things' waiting below to break my fall.

Moral of my story? It's perfectly ok to make sacrifices to reach a goal. But always remember that someday, you will have to come back to them. When the time is right. So never, ever throw your 'loves' too far away.

NOTE:  I stopped drawing in 1986 and picked up the pen and sketch pad once again in 2010.

Monday, August 5, 2013

My Pointed Pet Peeves

Aside from that huge pot of hot, steaming coffee at 3am, another thing raketistas love is the sweet, sweet smell of a new project.  To me, when that JO comes into view,  it almost always comes with a glorious Enya soundtrack in the background.
Until I see someone peering behind it.
It's the Point Person.  The one who's going to spearhead today's project briefing.

Folks, prepare yourselves for an onslaught of cliches and pet peeves!

"Straightforward lang 'to, ha?"
This is said by the Point Person when a project requires a straightforward announcement ONLY.  Nothing creative.  Uh... and you gave this project to a Creative Person because...?

"Madali lang 'to, pramis!"
It's a warning in disguise.  What it's really saying is, "So don't you dare go bitchin' on me!" or "So don't you dare quote me a high TF!"

"I'll ask client/my boss/my crystal ball."
I hate this specially when it's in answer to a very basic strategic question.  Like, what's the Key Message?  Come.  On.  "I'll get back to you." is a kissing cousin.

"Gets mo?"
Perhaps I can live with this if it's said only once.  But when it's said after every sentence, I sincerely would like to smack a face and scream, "I'm not stooopid!  I GETS it!"

"Ang deadline: ASAP!"
I know it's a rush project.  But a deadline is a date, consisting of months and days.  ASAP is a star-studded musical variety show.  Know the difference.

"Ang deadline: Yesterday!"

"That's the creative challenge."
The King of Cliches!  It's usually a professional default response to the creative whine, "But that's an impossible requirement!"  It is meant to motivate, to make you strong.

"Kaya mo 'yan!  Magaling ka naman e!"
Another motivational tool.  This one, a tad more personal.  It means, "You're on your own!"  This is usually followed by a pat on the back and the Point Person skidaddling away into the sunset, laughing maniacally.

Now don't get me wrong.  A lot of Point People are cool business partners.  But a lot of them do need to work on new stand-up material. 
So, do you want me to write you up some?*

*Opportunistic bitch me :)