Friday, May 31, 2013

Alter Ego, Exposed.

Insanity aside, having an alter ego can be a really fabulous thing.
It can even be the epitome of coolness!  When, pray tell, does that happen? 

When you want to project a personality that perfectly jives with your craft.  Take for example, the adorable, artistic, and ultra-colorful Googly Gooeys.  Ok, I've met the real life bloggers, Tipsy and Ponggo, and they are indeed the sweetest, funnest couple.  But their blob versions just push that reality even more.  Bright and funny, they're the reasons why their comic blog is a huge, cuddly hit.

When you want to show 2 opposing sides of you.  Say, with Iron Man.  Tony Stark never bothered to have a secret identity.  Instead, he gave people a well-balanced dual personality.  He's saying, "I may be the rich jerk face as Tony Stark, but when I get get into Iron Man mode, I'm your power-packed superhero".   Far better than shrouding yourself in mystery, eh?  Being an open book rocks.

When you want to fabricate a story behind your existence.  So the band, BAP, makes great music.  Why?  Because they're aliens.  Bunny aliens called Matokis.  That enough explanation for you?  To strengthen the fabrication, each 'Matoki' shares each member's particular innate characteristics .  Fans eat this up!  Unexpected, out-of-this-world concepts are welcome in the cutthroat world of music.

When you want to visually represent a vision.  A little shameless plugging here --saaaaay, RaketChick.  I want to tell prospective clients how freelancers see business.  They see it as an alternate universe where in the war for advertising supremacy, they kill for excellence!!!  Or... something less scary than that.  Strangely, I do get projects this way.  :P

Care to join the Alter Ego Express?  Come on board.  Just make sure it's for a good reason.  No, scaring the pants off your parents isn't one of them.

Monday, May 27, 2013

Dramatic... Pause.

In any form of speech, the Dramatic Pause is an important tool you use to build up to something spectacular.

If used properly, it can even work for 2 spectacular endings.

It can also be a powerful set-up to a joke, making the humor much more effective.

The trick, however, is not to overdo it.  Liberally sprinkling dramatic pauses in a regular conversation is just boring.  Instead of hyping it up, you kill the drama.  And if it goes on far longer than acceptable, you may also end up getting killed yourself.

So go ahead, add drama to your public speaking with the Dramatic Pause.  Make the wait worth it.

Just make sure you end with an 'Ooomph!', and not with a 'Hmp!".  I mean, c'mon!

Monday, May 20, 2013

The Beachy Freelancer

Well, will you look at that.  Summer is almost over and now you're stuck with one burning question:  Why haven't I gone to the beach yet?
Here's one answer:  Maybe it's because you're a freelancer.

Truth be told, freelancers have a different way of planning their beach holidays.  If you're not up to speed, here's the low down on proper beach planning freelancer-style.

Non-Peak Season is YOUR Season. 
Why?  Because summer is the time when clients scramble for materials due before school re-opens.  This is also the time when most ad agencies have company outings or when creative people have their own lengthy individual hiatuses. That means you might just be a little busy getting outsourced at this time.  So if you're planning a beach trip, go for your own downtime --which most probably isn't summer.  The good news:  Beaches are cheaper during Non-Peak Season.  Score, Smartypants!

Weekdays Gone Wild.  
But if you must go to the beach every summer because you'll feel like a loser if you didn't --then go for a quick day trip during weekdays.  Yes, weekdays.  Because a lot of employed people will gun for the same plan and would naturally hit the waters on their free time --weekends.  You dictate your own free time.  So go against the flow, my friend.  Nobody wants that crowded hustle when what you really want is to relax.

Be a Pocket Traveler.  
Holidays need not mean solid, swanky beach vacations.  Since you own your own time (most of the time), why not make vacationing a sporadic thing?  Pencil in pocket travels monthly to nearby places.  Discover your local tourist spots in quick succession.  This way, stress actually has breakers in between.  And you get more holidays than the average workaholic.

Beach Shebang!  
You have no company to sponsor you so your holiday will be completely at the mercy of your own wallet.  So don't be pressured by a mere date on a calendar.  If your funds aren't quite there yet. don't force it.  Head for the beach during another country's summer!  Say, Hawaii.  Now THAT'S the ultimate reward for all your solitary efforts!

Now, if you can't help but flood yourself with work instead of waves this season --but you still have to go to the beach because you'll feel like a loser if you didn't-- then create an ad, an AVP, or an event that will irrevocably require a beach location for production.  Uh-huh.  You shrewd little devil, you.

There!  Now don't be sad if you haven't tanned this summer.  The rest of the year is your oyster.  A tan in summer is so mainstream anyway. :D

Saturday, May 11, 2013

Oops, she did it again.

And now you're wondering.  From the glitz and glamor of advertising copywriting, have I seriously teleported into the dark, taboo world of writing erotica?
The answer is...Yes.
In fact, I have also teleported to become a business proposal writer,  a prime time radio show writer, and more recently, an event floor show writer and director.

It's great to massage your craft with a slew of challenges, new fields to explore, new successes and failures to accept.  Doing this tells you that you can.  And that, when asked, you can do it all over again.  Of course, when you flop, it means you keep away from that kind of writing from now on.  Or, you try again and see if the first failure was a mere fluke.  That again, is another challenge.

The key is not to be too comfortable with what you can do.  You should always explore uncharted territory to see where new business lies.  And that's how you hone your craft.  Your craft is not just copywriting.  It's Writing.

So with this second serving entitled Strawberry for Sex and Sensibilities, I think erotica might be a thing I do that's here to stay.

The locker lady at my sports club seems to think so. :P