Sunday, January 20, 2013

The Partnership Rantage

Every now and then, your solo existence gets intrigued by the call of a collab.  Some person (a friend, an acquaintance, a complete stranger) walks up to you with the promise of better business IF you partner with her.  Being the business-minded raketista you are, you say, "Hell, yeah!"
And that's when all hell breaks loose.

That's why keeping your eyes open when getting into a partnership is crucial.  It's kinda like getting serious with a boy.  You don't just go to bed with him with your heart.  You also check for condom availability, commitment, and chances of STD with your mind.
Bad, bad metaphor.  Tsk.

So let's look at the tell-tale signs of a bad partnership in the making, shall we?

UNCOMMON GOAL
Are you going in the same direction with this partnership?  Or is she a noob who's just there for the ride?   Or worse, is she a needy, clingy leech who just wants to pick your brain for, like, forever for, like, kicks?

UNEQUAL RESPONSIBILITIES.
Are you clear on the scope of work you guys have to take on to get this thing flying?  Is she as driven as you?  This isn't a charity foundation, my friend.  It's a business deal.  Unfortunately, everyone has to pull her own weight.

UNFAIR SHARE.
Background is everything.  That's why you strive to beef up your quality body of work.  If you've got something awesome to put on the table, she has to at least have 3/4 of her own awesomeness to offer, too.  If not...

Unpartner... NOW!
Business partnerships are serious shit!  Do background checks.  Dig during conversations.  See if this deal --which may pull you away a lot from your existing clientele-- is really worth the shit.

You can do some internal thinking, too.  Do you really need a solid partnership?  Or maybe just fleeting ones?  Some raketistas are actually better off alone.  In the name of freedom, independence, and all that.
And when you're running this show solo, you don't need anyone weighing you down.

Wednesday, January 16, 2013

TRANCElations (I just had to!)

Last night's OT music and inspiration:  Time 2, Trance On Guitar by Ewan Dobson.

It's the destined soundtrack to a late night toiling away trying to translate a high-budget creative idea into a low-budget production reality.
Also applicable when you're translating a 5-minute AVP into a teensy-weensy ear ad.  Or, when you're translating a Governor's speech into a catchy jingle targeting teens.

Why, this musical piece proves that --with the right spattering of talent and ingenuity-- any concept can be translated into a variety of executions.  Seriously, this is trance ...on a frakkin' acoustic guitar!
Granted, the man does have mad strumming skills.  But it should be something us raketistas aspire for if we wanna make positive mountains out of what appear to be negative mole hills, right?  You play with the cards you're dealt with, so play them with all the passion for out-of-the-boxness you've got!

Techno music to acoustic.  High budget to low budget.  Is this post quite a stretch?  Possibly.  But that's how it is in the world of creative translations.

Sunday, January 6, 2013

That's the Plan, my man!

One of my biggest New Year challenges is hunting for that perfect planner.  I don't have a secretary, I don't have an AE, I don't have a team to remind me what's going on when I get Alzheimer's attacks.  So the planner is a darn important tool in this solo biz of mine.

More importantly, the planner is something you're stuck with for 365 days.  It's a commitment.
And I commit to goddamn perfection!

Alright, after that sweeping statement, I present to you my 2013 planner:  The Filed 2013 Doodle Planner.  Why in God's name has this made me a happier RaketChick?  Read f*cking on!

MONTHLY BREAKERS OF COOLNESS.  Being a freelancer is stressful enough.  You need a little fun in your life.  Filed gives you just that.  Start your every month with a toothy, cartoony smile!
I'm cheap.  I look for comfort anywhere I can.

APPOINTMENT LOG IN COMIC BOOK FORM.  Now meeting with that cranky client gives you a feeling of joy!  Ok, maybe not.  But it will look a whole lot better when you jot the schedule down.  The tiny blurb box at the bottom of each day is reserved for your 24-hour highlight.  I like that. I'd like to think something worthwhile happens to me on a daily basis.

Wuut!  AN EXPENSE TRACKER!  Budgeting is a freelancer's fire breathing dragon.  If you don't know how to track it, you'll just lose it... and it will set fire to the farm and all your personal belongings.  There you go.  Filed helps you out.  This makes billing and collection a breeze, too.

DOODLE TIME PAGES!  Definitely my favorite part of the Filed Planner.  Aside from taking down notes, I love doodling when I'm jumping the gun and already conceptualizing during a client briefing.  When the briefing starts to bore me to tears, I also take to doodling.  Either way, the monthly doodle page is welcomed with the tightest, warmest of hugs.

With all that in one handy, hardbound baby, it earns the Raketista's It Rocks Seal of Approval!

I got my Filed Planner from Fullybooked for a little over Php500.  Aim for perfection and go get yours, too.
Yep, still sweeping.  But heck, it IS awesome, doncha think?

Wednesday, January 2, 2013

New Year's Raketsolutions 2013

New Year's Raketsolutions' Time!
Don't wait for what 2013 has for you.  Rather, what have you got to give to make 2013 quiver in its baby booties.
I can sum it up in two words:  BE BOLDER.
Ok, that's kinda vague so I've put it down in 3 categories.  Nerdox alert.

BE PITCH BOLDER.
Time to think big, people.  Time to stop thinking of yourself as plan B, the fallback, the other woman.  Time to take on competition whether big or small.  David took on Goliath.  The Mouse took on the Lion.  Bumblebee took on that huge Decepticon with the metal whips before pulling out Ravage's innards in Transformers 2.  And they all won.

BE TASK BOLDER.
Don't just stick to your tried and tested craft.  Learn to do things out of your league.  Perfect your new knowledge.  It saves you from outsourcing, plus, you learn more --which is a cool thing to aim for when you're freelancing.  Spread yourself thickly.  Like Pimiento Cheese.  Versatile and tasty.  Yummm...

BE HAPPY BOLDER.
Stress is overrated.  Unless you live for stress like I do (and that requires a certain kind of sick-in-the-headedness), then you must learn to take defeat or any form of negativity with a bit of good humor or a pinch of 'dedma'.  Laugh everything off and enjoy the better things in life.  In other words... Why so serious?

There's a lot in store for you in 2013 if you assert yourself.  Sweet muffins don't make themselves, you know.

HAPPY NEW YEAR and HAPPY RAKETING!
From yours truly, boldly.


*Epic old, abandoned building background images from pxleyes.com.