Friday, December 30, 2011

De-Comfort Zoning

At one point, you find what could be called a comfort zone.  It's not much, but it's something that makes you feel somewhat secure in the typically uncertain world of freelancing.
My comfort zone is a couple of creative consultancy jobs.  I earn regular pay (albeit small) and I have more time for mini projects in between.  Pretty comfortable, eh?

Now, be warned.  A comfort zone in Raketsville is like an oasis in the middle of a barren desert.  It's there one minute, it can vanish the next.
One, because by some unforeseen turn of events, your contract can be put to an end leaving you with a month's notice and without separation pay.  That depends on your negotiation on the get-go, but usually, freelancers don't get the regular employee farewell perks.
Two, because you know there will always be a better deal out there.  Being freelance gives you an insatiable kind of hunger, a craving.  You could be in a cozy world right now, but what else is there? Are you being smart or did you just sell-out?

So even as you are given the time to enjoy what feels like a stable scenario, don't be fooled.  Don't rest on your laurels.  Never close your windows (yes, that's plural) of opportunities and never stop hunting.  Always keep that horizon broad and wide just in case the ax falls unexpectedly or just in case your feet get that sudden, uncontrollable case of wanderlust.

Sorry to rain on your little parade.  Believe me, it's for your own good.
Comfort zones are cool, but cynicism is cooler.

Monday, December 26, 2011

Cheers, Raketeers!

Whoa!  Has it really been 15 days since I last blogged???  That is sooo irresponsible of me!  I made a vow to master the fine art of multitasking and this is what I have to show for it?  Tsk, tsk, tsk...

I have a good excuse though.

The nice thing about the holidays is that people go on vacation.  Good, holiday-spirited people.  That leaves Scrooges like me to catch all the denied, falling-out-of-the-sky projects.  That leaves me earning money by the time everyone else is still groggy to get his ass back to work.
It pays to be an opportunistic bastard sometimes.  Hee...

This is tricky though.  You can't be a full blown Scrooge.  That's just... nasty.  So again, time management is key.  You have to make time to work on that extra load you snagged (without rushing it to mediocrity!), make time to shop for Christmas gifts (without rushing it to mediocrity), and make time to party.  Partying is just as important as freelancing.  It not only releases tension and makes you feel like the cool social butterfly you totally aren't, it also opens you up to future contacts, future projects, future moolah.  There is no rest for the opportunistic bastard.

Of course, with that kind of hectic madness, something will just have to be sacrificed.  For me, it was blogging.  And a week's worth of laundry.

So, with everything done, let me take this opportunity to greet you all an almost stress-free Christmas!  And, give you a well-meaning man-slap on the butt for a job well done in cutting it close again this year.

Cheers, Raketeers!

Sunday, December 11, 2011

NO!

Freelancing isn't synonymous to Desperation.  Nor is it in any way equivalent to Suicidal.
Alright, maybe sometimes it does.  But that really depends on the freelancer.  There is no book that legitimately defines a freelancer as such.  So it is with absolute pissery that I scowl at clients who assume that.
Be reminded, a Raketista can shoot down a client, too.  A Raketista can say no.

Douche vs. Dough
Working on an awesome project becomes a 9 to 5 in hell when you have to work with a total jerkface client.  You're not in an ad agency anymore.  You can actually decline a job.  Even if Miss Arrogance slaps you with a great deal of money, would that be worth your ego being stomped on?  Ok, maybe.  Weigh the client's douche level versus this project's dough level and see how it works out with your patience level.

Priority Meter
You have a choice.  You're not getting your load from a single source anymore.  So when work comes in a pile, you don't have to take them all and do overtime over your overtime.  This time, you have that all-powerful privilege to sift through the onslaught and choose the ones with better pay and portfolio factor.  The ones you want and can really handle.  This time, when your plate is full, you can say no to seconds.

Me Time
Remember that time when you had to cancel your vacations because your agency had to agree with client's demands and deadlines?  That doesn't have to happen now.  Of course, you have to work harder --swimming solo isn't easy.  But that doesn't mean you have to work yourself to the ground.  After a bout of pitch mania, you do deserve some R&R.  You can say no to a client who wants to trample on your serious beach time.

Now this isn't saying you have to be a complete snob.  THAT'S suicide.  What you do is simply realize pride in your craft and respect for yourself.  Decline death-defying acts when you have to.  Because with your kind of agency-honed drive, there will be more where that came from, I assure you.

Once in a while, all you have to do is say no.

Monday, December 5, 2011

The Last Planner You'll Ever Have!

Of course, you have a planner.  How else will you be able to keep track of all your raket meetings, your deadlines, your billables, your nth follow-ups, and your ever-growing hit list?  As of now, you must be making great time --and impressive palpitations-- for the Starbucks planner.  Can't blame you.  Starbucks' is the coolest planner on the planet!

That is, until The Last Planner You'll Ever Have!

Inspired by the Mayans' and Nostradamus' --and recently, Hollywood's-- prediction of the world coming to the end in the year 2012, this planner has craftily created your personal Doom's Day Diary. 

Complete with a Countdown Calendar.

Monthly scenarios of possible global catastrophes leading to Judgment Day.

Your own Prepped-for-Death sheet.  How many planners give you that, huh?

And, my personal favorite, devil-may-care farewell notes.  For when you want to send your very last.

All this, all in good humor, of course.  So if you're a prude with a joke level as shallow as a ditch, I suggest you get your planner from your insurance company.  No offense.  I think.

Oh, and just so you know the Revelations isn't half that bad, this planner also comes with a promo. Yesss!

Raketista, THIS is your planner.  Don't you work on every project as if it were your last?  Aah... then this is such a match made in heaven (or hell... depends.).  Get this once-in-a-lifetime offer for a very affordable Php325 if you place your order at The Last Planner 2012 Multiply site before December 19, 2011.  You may want to visit its Facebook page, too, before it's too late.

The Last Planner You'll Ever Have.  Wit and morbidity has never worked in perfect harmony like this before.
And... they probably never will.

Saturday, December 3, 2011

Latag for Dummies

This is the most productive piece of table napkin you can ever hope to find in the free world.

Had coffee with a couple of kids whom I thought I'd share my age-old wisdom in basic Latag-ness with.  Latag, as you know --if you've been in the business long enough-- is the pre-mumble before you expose your creative big guns.  This is your one-page contribution to your AE's 39-pager Powerpoint presentation.  This page summarizes the 'thinking behind', your 'thought process', your 'I'm not just bullshitting you with pretty pictures, Mr. Client.  There's a science to this glorious creative output!'. 

Presenting... a walkthrough.

Go back to your AE's JO.  From all the research she's jammed in that sheet of paper, all you really need to focus on is the Key Message, aka, The Single-Minded Message, aka, USP (Unique Selling Proposition).  If there isn't any... well, that deserves another blog post altogether.

From there, it's time for a little immersion.  Time to go out for a face-to-face with your target market.  Time to harvest... insights!  Probably the most important part of your latag, the Insight details exactly what the target market wants and needs out of your product.  Simple logic:  you can never sell anything to a target market without knowing what he wants to buy.  Get into his mind and heart first.  You should get many insights that can lead to many concepts.

The Concept is The Big Idea you get from the Key Message.  It's called The Big Idea because it's your product's masterplan to answer your target market's need.  There should be a seamless 'tuhog' from the Insight to the Big Idea.  Problem-Solution, as simple as that.  That's why it's crucial that your product's facts do fulfill a promise.  The Big Idea is the most powerful part of your latag, by the way --specially for your Client.  Whatever you say here, make sure it counts.

So how do you say the product's plan in an interesting manner?  Yes!  The moment to be creative has come!  The Execution part of your latag is your oh-happy-day playground where you can create to your heart's desire.  But, make sure you do it with the client's objective and your target market's insight in mind.  Yeah, yeah... even in absolute joy, we do have to be responsible.  Out of the box doesn't have to mean out of line.  That doesn't suck, believe me.

With a solid latag, you'll come off as creatively strategic, or strategically creative... hmm...
Either way, you'll come off like you know what you're talking about --because you do!  THAT'S how you get things sold. 
Now, if you're cocking your eyebrow now and thinking, "I'm too creative for that kind of paperwork!" --think again, dummy.

Sunday, November 27, 2011

Writer Unblocked

Writer's block is a condition, primarily associated with writing as a profession, in which an author loses the ability to produce new work.   It can be temporary.   At the other extreme, some "blocked" writers have been unable to work for years on end, and some have even abandoned their careers. It can manifest as the affected writer viewing their work as inferior or unsuitable, when in fact it could be the opposite. The condition was first described in 1947 by psychoanalyst Edmund Bergler.[1] 

That being said, I have never had one in my many years of writing.  Then again, I've never had a single contraction through pregnancy either so I may just be a rare breed of indifference.
I have had monster hurdles though.  Those huge mountains of 'How do I freakin' write this shit???' episodes.

See the block.
Face the block.
Kill the block.
But I don't let them stand in my way for long.  Must be an ego thing, but it will take more than a heap of negativity to tell me that I'm not doing great work.

That --and the fact that I can't do anything else.  I cannot stop writing to pursue a new career in baking, or traveling, or painting.  Honestly, I can't whip up a cookie to save my life.  All I know is writing.  It's a first and only love I would kill to keep.

If you're just as passionate --and as single-celled-- as I am, here's a block-killing tip:  When you're stumped, find the source of your stumpery.  If it's as trivial as a messed-up brief or a personal problem that's seeping into your professional performance, simply slap yourself and move on.

If it's as catastrophic as a crippling lack of inspiration or a continuing dissatisfaction toward your output, take a break. Watch TV, drink beer, drive around (not necessarily in that order), lose yourselfYou might even snag inspiration along the way.

When you've found your mojo back online, confront the block and nuke it by splitting its freakin' head in two!  Catch your breath. Then write your way onward to that beautiful sunset in the horizon.

Well, that's what I do.
It's beat or be beaten.  Because it just can't be the quick-bake oven.

Monday, November 21, 2011

Simply, Einstein

The key to a solid creative material is a solid creative briefing.
If you, Miss Account Person, is simply taking down notes from client's ramblings --then I'm afraid we're both going to go up a steep hill.  You have to make sure you know what client wants to sell inside and out.  It's not enough to know what client wants to see during the presentation.  It's the product we're talking about.

So ...know the product well.  Do your homework and understand what you want to say before you say it.  Be prepared to answer a Creative's questions with good, concrete nuggets.  The minute the line, "I'm not sure.  Let me get back to you on this." or "I don't know.  Client doesn't know either." escapes your lips, then you've just dug your own shallow grave in the credibility cemetery.  Tsk-tsk.

Before the creative briefing, you should've already asked the client all the pertinent questions regarding the product's purpose, benefits, promises.  If something is unclear, Hello, Google!  The idea is not to echo client's words, but to create a simple, clear story out of everything she said.  It's storytelling more than anything.  And who wants a story with a convoluted plot, eh?

Keep in mind, there's no such thing as a complicated briefing to a mind that's good at simplifying.

A simple word to the wise.
Hey, this bit came from Einstein.  You can't simply question that.

Friday, November 18, 2011

Make Your New Trip ComixTrips

I'm severely ecstatic about friends who come up with incredible ideas.  The ones that make me go, "Sheeet... Why didn't I think of that???"  Today's slow clap goes out to my friend's brainchild, COMIXTRIPS --a brand new Facebook App that's more like Facebook Amped.

Its noble mission:  Help storytellers and docudoodlers expose their most original, most fetch tales to the world --minus the usual cost of production and distribution.  Isn't that a great deal for those who have self-made storybooks and DIY comic books stowed away in an attic somewhere?  I bet you have one of those.  And right now, I bet you're saying, "Where have you been all my life?"

The app is free.  So all you have to do is submit your uniqueness to ComixTrips and wait to see your masterpiece uploaded page per page...

...and blown up for easy, right-where-the-action-is reading.   Ooh, that is sooo Kindle!
The end goal is to have your illustrated baby finally published to pure, tangible comic book glory once you've had a multitude of readers loving your craft.  With ComixTrips' reach, that should be easy-peasey.

As we speak, ComixTrips' stable is quickly filling up with the most creative Filipino pieces.  Why don't you drop by and see how you like it?

I did.  And I've already gone as far as a cover.  Heee...

Opportunity is knocking, popularity is waiting.  Move it, storyteller.

Wednesday, November 16, 2011

Nuffnang Blog Awards, Here I Come!

What has my tidy whities in a bunch this time, you ask?  

I have one word for you:  NAPBAS.  For the uninformed, let's make that 4 words and a bunch of numbers:  Nuffnang Asia-Pacific Blog Awards 2011
There!  
This most prestigious event of the blogosphere is being brought to you locked and loaded by Volkswagen Malaysia and Putrajaya Marriott.  Here, the region's best bloggers are honoured.  Here, blogger communities from across Asia-Pacific are brought together in the biggest eyeballer in blogging history.  Think Oscars... but with a lot more spunk.

It all happens on the 16th of December 2011.  That's 500 bloggers from around the Asia-Pacific region --all flocking to Kuala Lumpur at Malaysia's luxurios Putrajaya Marriott, home of this year's most-awaited Blog Awards.  Ah, what I would give to get a free pass!

Whaaat --I can give you a gazillion reasons why I should grace the occasion!  But for now, I have a strong three.

First off, RaketChick is a Hidden Gem.  It's more than just a blog detailing a freelance writer's day-to-day exploits, triumphs, and faceplants.  RaketChick is ...my mercenary, my alter ego (dun-dun-duun...).  She's the entity that makes writing adventurous and cool.  In this page, you don't just get funny anecdotes and valuable entrepreneurial survival tips.  You get action, suspense, violence, and a fair share of grit and gore.  Writing a 60-page annual report for a stingy client just isn't told the same way in here.

Secondly, not to brag --ok, maybe just a little bit-- in the first 2 months of RaketChick's introduction into blog world, this superhero slasher already won 2 Nuffnang contests.  Uh-huh!
Alright, I know others have won more.  But, geez, in two months?!  That's a big deal for me since I don't even win in Christmas raffles.  *sniff*

Thirdly, RaketChick is a scantily-clad badass bitch toting a samurai.  Hot.  Dayam.  Wouldn't you want to see THAT sachay on the red carpet???  Oh, of course, you do!  Listen, NAPBAS isn't NAPBAS without this BADASS.
Hehehe...
Oops, there goes one of my infamous faceplants!

I'm coming to get you with my uniquely combined nerdic and superheroic powers, Nuffnang Blog Awards!  Hey, every big event deserves a little schizophrenia every now and then... hmm?
See you soon!

Thursday, November 10, 2011

The PLDT Telpad: Your Landline Goes Sleek And Slim

This is an ode to the lowly landline who sits dusty in one dark corner of the common Raketista's crib.  Freelancing weapons of choice have always been the laptop and the mobile phone.  They're just more useful, flexible.  This fact throws the poor landline to nothing more than mere pizza delivery existence.

Until now.

create avatar
Coming at you in full speed, PLDT's Telpad --in its noble quest to revolutionize today's plugged phone-- evolves with its new S7 Slim!  Sleek and magnifique, THIS is the latest must-have for every well-rounded freelancer.  THIS is a phone, a multimedia player, and a web browser in one.  You're welcome to re-read that.
Mmm... skeptic?  Prepare to have your old landline perception kicked squarely in the butt.

PLDT Telpad's S7 Slim isn't your regular phone.  Aside from giving you exclusive access to anything and everything PLDT, this baby is pumped full with 8GB of built-in memory.  It comes with a skinny, handy tablet with a highly-responsive 4-point multi-touch screen.  It can operate as a Wireless and a cellular.  There's no escaping a good conversation (business or otherwise) with this piece.

It has a front cam, a camcorder, and a 480x800 pixel display resolution that can playback your photo and video presentations in stellar quality.  With music!  For the nerd in you, it even allows you to view and organize MS documents and PDF files.  Ha!

Powered by Android Froyo 2.2, you can expect this Telpad to match your multitasking prowess.  Stay connected with Gmail, Facebook, Twitter, Skype --without missing a personal or professional beat.

Stay on your toes, too, with the latest news on Google and the latest trends on YouTube.  It pays to be in-the-know, you know.

Would you believe this gadget also teaches you the most strategic war tactics?  Oh, yes.  And there's more in store at the Android Store.

The PLDT Telpad S7 Slim.  Amazing, isn't it?  If you thought you were wired then, imagine the tsunami of online opportunities now.  All from your little ol' landline!
From now on, business will be booming, Raketista --and you thought it was going to be slim.

Sunday, October 30, 2011

Career Pathing, Raketista-Style

You ever get that feeling like no matter how fast you're going, no matter how much you get done in a day --it's like there's still something missing?  I've been getting that lately.  It's like I'm running in top speed without a concrete destination in mind.  Damning feeling really.

It's easier when you're in the corporate world.  Your career path is pretty cookie cutter.  You know where you're taking your party and you work to climb that goddamn corporate ladder like a madman.  (I did that, by the way.  Succeeded.  And yesterday, had to use my old ECD cards to scoop my puppy's poop from the floor.  There's a metaphor there somewhere.)

When you're a freelancer, it's tougher.  You don't get an organizational chart to follow.  You choose one road, see if it works out.  If it doesn't, you shift to another road.  It's spaztic, but linear.  You experience and learn so many things left and right, but you don't really go in an upward motion.

Or so I thought.

After much brain-squeezing, I realize there IS career pathing in freelancing.  All you have to do is take a step back from the mess of projects you've accumulated, and do a fresh start campaign.  Choose your specialty.  Revise your resume.  Sell yourself with a brand new persona.  Not just as a Jack of All Trades, but more focused.

Now this doesn't mean you'll be locking yourself up in a box.  In fact, what I'm doing right now is coming up with several resumes --each with a specific super power.  One highlights my strength as an advertising expert, another as a blogger extraordinaire, the other as a seasoned magazine writer, and so on.  (I exaggerate, of course.  ASC will not approve of such superlatives in real life.  But you get my point.)  

Suddenly, you have a compartamentalized folio!  Organization exists!
It will be easier to peddle this variety of resumes to their specific audiences.  Soon, you'll be getting more focused projects.  More strategically, you can build your career (or careers, you greedy, multitasking dawg!) from there.  This time, however, you're not aiming for a company position. You're aiming for accomplishments like being the Most Sought-After Freelance Creative, being the Most Awarded Asia-Pacific Blogger, the Most Talked About Magazine Columnist.  The climb may be a little slow at first but if that isn't an upward motion goal, I don't know what is!

I still plan to keep my 'omnibus' resume on hand for my usual strike-anywhere clientele.  But that's simply for survival purposes.  If you want to reach a goal, if you want a real clear-cut destination... as always, all you need is focus.

Tuesday, October 25, 2011

That Frienemy Phenomenon

Oh look!  I just used a cutesy term!  That sends chills down my spine but 'frienemy' is the best way to encapsulate 'friend who ding-dong-ditches you in the name of money and freelancing and gets away with it because you're so idiotically trusting!'
I hate long headlines.

This kind of friend is the one who gives you a project in the guise of 'helping you out'.  Then, while you're whistling happily, your trust in full throttle, your friend yanks the rug from under you, stabs you in the back, and leaves you for dead.  Overdramatically speaking.

She's a user, abuser, and you never saw that side of her coming.  Because... she's a friend.  In fact, you gave her all the wiggle room you wouldn't normally give your other clients:  rushing you to the point of murder, going beyond 3 revisions without extra charge, doing redirections without renegotiations, no downpayment upon initial submission. 
When she's finally milked you dry, she disappears into the night at the very minute you send your billing statement.  She's not returning calls, replying to emails, texting back, no nothing --for almost 2 years!  Until yesterday, when one of her peons called to inform you --with a load of BS to boot-- that you're not getting paid at all.
Hah!  There is is -- massive friendship FAIL!

Is there a Band-aid solution to this.  Nothing.  It goes into a folder in a musty file cabinet labeled 'Lesson Learned'.  Deleting her from your phone's contacts, FB, Twitter --maybe from your whole life!-- may help.  A little.

Is there a way to avoid the Frienemy Phenomenon?  Yes.  When a friend comes to you as a client, treat her LIKE a client.  With all the paperwork, with all your freelancing terms and conditions, with all the professionalism.  You can still be friendly, of course.  But give leeway you can live with.  Keep this in mind:  You can only be abused when you allow it.
She may laugh at you for being so by-the-book, but just laugh with her.  Business IS business.

Lastly, do be skeptic.  Most friends are true, but some can prove to be shady when it comes to money matters.  The root of evil has always been the true test of friendship, and all is fair in love and rakets.

Monday, October 24, 2011

Express: Work it like you mean it!

This post is brought to you by Express. All opinions are 100% mine.


Remember the time when you wore tattered jeans, a faded shirt, and Docs to meetings because it was your God-given Creative right to look downright badass?  Well, when you hit Freelancing, it’s time to rethink that.  Not rethink being badass.  Just …upgrade your badass.  You’re not just attending meetings to be the ‘creative representative’ anymore. You’re THE Creative Professional.  You’re there to hunt for business.  It’s time to look the part.  Oh, reality check:  credibility isn’t coming out of the holes of your pants.

As a Freelancing Creative Professional, you are your own Suit now –and boy, have I got the suit for you!  Check it --Work It! Express Business Suits.
Now, before you run for the hills, let me assure you that you’re not wearing your ex-boss’ suits with Express.  You’re not wearing your cranky ex-Client Service Director’s duds either.  Express outfits the Creative Professional with suits that match the mind’s creativity.  Yup, finally, there IS such a thing as a badass suit.

I’ll go right ahead and focus on their women's suits.  For me, each stylish ensemble guarantees an interesting cut and an intelligent fit that gives off irrefutable confidence. The way people see me in an Express?  Sharp brain, sharp suit --total package.  A.k.a., Project Magnet.

EXPRESS

And because Express is formal, fun and fashionable at the same time, it’s work-worthy and party-ready.  No more bothersome changing in between –which, as you know, us Creative people can’t be bothered with.  Lol!

Speaking of parties, here’s one served on a silver platter –the Express sweepstakes!  It’s the Work It! Express Facebook Fan Exclusive that gives you the chance to win a $500 suiting makeover.  All you have to do is enter.  How sweet is that!


So, Miss Creative Professional, if you’re looking for the best way to express your go-getter self, suit up.  With Express Business Suits.  Oh you’ll do more than walk the talk.  You’ll WORK IT!

Check out the Express site now and tell me which suits you’ve fallen in love with and where you plan to wear them!   I love a good suit story sharing.

Visit Sponsor's Site 

Thursday, October 20, 2011

Nice Meeting You

Interesting.  In a span of 2 months, I've had 3 bogus client meetings.  It can only mean I'm officially gullible to the core, huh?

These meetings were set by people whom I don't know with the promise of exciting projects.  These are different people, in different venues, at different times --and yet, one MO.
On all 3 occasions, as soon as we've sat ourselves down, each client went, "So... you're a blogger.  You know what, I blog, too.  Maybe you can help me out."

I repeat, I don't know these people.  I'm only there because I'm looking for business.  And then these guys turn the prospect into chat time.  But ok, ok... I'm not rude.  This could simply be the icebreaker before we get into the nitty-gritty of serious advertising stuff.  Yeah, that's right!
So, nicely, I answer all their questions about blog length, how to attach pictures, how to choose your blog niche, how to earn from all of it.  When I'm pretty sure they've gotten everything they wanted --as evident in their faces which eventually lit up in satisfaction after 2 to 3 hours-- I carefully steer the conversation back to the projects they promised me.  Even asked if the reason why we went into lengthy blog discussions was because they were considering blogging as one of their advertising tools to sell their products.

The reply to that was pretty text book, too:  "Oh, that.  Wait.  I'll email you."

Look, everyone blogs. I didn't have to waste some hardworking, hungry person's time to get started.  If you blog, then you must have a computer and internet access.  Try surfing for information!  I learned all I know FROM the net.  Most of which from mistakes I've DONE on the net.  But that's how you learn.  Research, and then dive in.  If you make a mess, clean it up and don't do the same thing over, ever.
More importantly, I didn't have to tell a big fat lie in order to lure a blogger out for tips!

Not surprisingly, none of these 3 so-called clients contacted me again.

3 meetings.  And all I got from them was coffee.

Should've ordered pasrty, too.

Friday, October 14, 2011

The RH Bill at its Best

It's a typical sad kitchen table top scenario with a dirty, broken plate bearing a tiny scoop of rice, with a team of equally dirty, broken spoons made to face the plate in some weird adulation.

Ok, after a squint, pull back.

It's an egg.  With sperm cells.  On a mad dash towards self-preservation.  

Now you say, "Heeey, nothing new there!  Every Tom, Dick, and Wanna-Be in advertising has used this reproduction scene for any health/sex campaign known to man!  Even clinics and libraries have that!"
Well, Mr. Genius, that's not the point.
The point is this:  In advertising, there are no new ideas.  Only old ideas better told.  It's how you walk the talk that makes all the difference, that lends your stuff all the uniqueness, that slaps everyone silly with a wake-up call.  That's why what you should strive for is hunting for that all too real insight --and build the creativity from there.
I think this ad is brilliant in selling the concept of the RH Bill. It presents two realities for the price of one.  I don't even need the headline to tell this full story.  The image alone floors, and rings loud and true. 

Congratulations, Mr. Jovert O. Bantilan of Workshop One Inc. for severely bagging the Best Ad glory at the Creative Guild's RAW School --and, in my book for the year.

And to you, Mr. Genius, back to your futile attempts at reinventing the wheel.

Monday, October 10, 2011

Support System

I'm not usually mushy.  But a bitchslap from reality just woke me up to the importance of something I may have overlooked since venturing madly into solo flight.  There it is.  It's NOT solo flight.  Even as it feels like you're all alone in freelancing, it shouldn't be.  You shouldn't wallow in self pity when you lose a pitch.  You shouldn't drown in alcohol when a client refuses to pay you.  You shouldn't stay up late all by your lonesome to finish a rush project.
No matter how strong you are, what you should have is a support system.  Husband.  Wife.  Lover.  Friend.  Brother.  Sister.  Dad.  Mom.  Kids.  Pets.  People (and animals) whom you know care about you and are willing to lend you an ear. 

You may not always enjoy the physical support of a partner or a team, but emotional support should always be there.  Someone --not something-- you can run to when things in your world start spiraling out of control.  Someone open for a random chat, a pep talk, or even to bounce off ideas to.

Stupidly, I've always said that the best way to help me is to get the hell out of my way.  Good thing my husband never listened to THAT bullshit.  Lol! 
And so, a deal.

On days when we can't fight together...

One should be there when the other one falls.

Support system.   It's not your computer.   Find one.

Friday, October 7, 2011

Stay Hungry. Stay Foolish.

This must be the 1000th blog you're going to read about the passing of the great Steve Jobs.  But give me a minute.  I promise to be brief.

Do you know how I grew the balls to go full time raketista?  It was because I have a macbook.  It's old, but I take care of it.  Even named it.  My husband has an even older iMac.  Lacking generations of upgrades.  But it has served him well before, and in its own little way, continues to do so.  Day by day, our Apple machines help us through one project to another.  It was like clockwork.  Almost taken for granted.

But when you think about it, the technology Steve Jobs has given the advertising industry (those within and those twiddling around its outskirts) is insurmountable.  It changed how the game was played.  Advertising became faster-paced as well as better-crafted.
As a freelancer, I am given the opportunity to join the mad fray.  As long as you're wired, you're a competitor.  And as long as you're inspired, you're unstoppable.

Steve Jobs didn't just arm me to fight.  With a few words, he also stirred me to make a difference.

Stay hungry.  Because that's how you survive.
Stay foolish.  Because that's how you have fun through it all.
Freelancing in advertising maybe cutthroat, but with the right mindset, you can give yourself the time to enjoy the ride.

To everyone whose lives depend not just on their talent but their hardware, remember not to bonk your mac when it lags, or curse your iPhone when it hangs.  Take a moment to give it some love and respect.

Keep in mind that an old genius worked hard to make your crazy-tough/crazy-fun career happen.