I've got my eyes on you

The eyes are the windows of your soul.  True that.  That's why if you want to show as much sincerity and intensity in your work during a client presentation, you should be able to know the science of making STRATEGIC EYE CONTACT. 

Consider this scenario:  It's a panel presentation.  The conference room is packed.  You know you have to make and maintain eye contact all throughout your show ...but with whom?  You can't be all shifty-eyed.  So you scan the area for your primary target and ... THERE SHE IS!

The Queen Bee.  The prime decision maker.  It's easy to spot her.  She'll be the one who's exceptionally smartly-dressed with an engulfing air of confidence oozing out of expertly tightened pores.  She'll be seated front and center.  She'll be the one really scrutinizing your creative work so it's best to sell to HER.  And make sure your smiling eyes show just how much balls you're putting behind your materials. 

Second eye contact target:  the Influential Second-in-Command.  The right hand man.  The top honcho's voice of reason.  She's usually seated close to the Queen Bee for easier whispering.  She would most likely have an almost equal air of aplomb knowing that the Queen Bee listens to her.  Her word can definitely sway the final decision so make time to keep her within your secondary sight range.

The third recipient of your all-important eye contact is the Eager Beaver Brand Man.  She's out there to prove herself just as much as you are.  She's your middleman to the higher-ups so she deserves your attention as well.  She's your ally.  Keep it that way.

Lastly, the Peanut Gallery.  These are people brought in the meeting, more often than not, just to fill in the gaps.  Usually called 'Chuwariwaps', they can either be called in during final deliberation or not.  Given that, you don't have to overly establish eye contact with them.  Glancing once or twice will suffice.

Knowing this, you can now present properly... and sell successfully.
That's my science anyway.  You can have your own.  But at the end of the day, if you're proud of the work you've done, it's not enough for just your mouth to do all the talking.  If you're hell-bent for opportunity, keep your eyes open.


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